About

We don't just run ads. We build growth systems.

The Digital Creators helps brands scale profitably through paid media, data analytics, and AI-driven, conversion-focused creatives. We become your growth partner, not just your marketing vendor.

Meet the founders

Creative, data and performance, under one roof.

Nibha Gupta and Ankit Goyal, the founders of The Digital Creators★ Ankit Goyal FounderNibha Gupta Co-founder
★ Founder

Ankit Goyal

Founder, The Digital Creators

Ankit Goyal is the founder of The Digital Creators and the mind behind its creative platform, built from years of watching brands succeed only when creative, data and performance work together.

With more than 14 years leading multi-brand portfolios across eCommerce, fintech and real estate, he turns paid media insights into content frameworks that consistently convert. He makes sure every creative is purposeful, testable and aligned with the full funnel.

  • 14+ years
  • eCommerce, fintech, real estate
  • Creative platform
“Creatives should not be made to look good, they should be made to perform.”
LinkedIn ↗
Co-founder

Nibha Gupta

Co-founder & Performance Marketing Lead

Nibha Gupta is the co-founder of The Digital Creators and the driving force behind its growth, creative direction and performance strategy.

With 8 years across global retail and eCommerce, she builds content systems, campaign narratives and marketing frameworks designed to scale brands profitably. She spent 5 years at Accent Group (ASX:AX1), managing large paid media portfolios for leading footwear brands and shaping creative-testing frameworks. She leads the platform's strategy and storytelling, so every brand message is cohesive and built for conversion.

  • 8 years
  • 5 years at Accent Group
  • Strategy & storytelling
“Great marketing is when every dollar has a purpose and every creative delivers it.”
LinkedIn ↗

How we work

We don't run ads in isolation. We align performance marketing with your entire business model.

1

Profitability analysis

We start with your data to define your profitable ROAS threshold. Not every sale is a good sale, so we find your growth sweet spot.

2

AI-powered competitor research

Our custom-built AI agents run a deep market and creative analysis of your top competitors: their messaging, offers and ad funnels.

3

Strategy development

We combine those insights into a paid media roadmap made for you, from budget allocation to audience sequencing.

4

Creative and social ad enhancement

We build and test ad creatives that match how your audience behaves, and show how your current content can earn more engagement and conversion.

5

Continuous optimisation

Every week our systems learn, improve and adapt to new data, so your marketing stays profitable, not just busy.

Testimonials

Hear from brands who've scaled faster, smarter and more profitably with us.

Nude Lucy

I have had the pleasure of working with Nibha for several years now. Nibha is thoughtful, hard working and a very strategic thinker. A joy to work with.

Elise Moncur, General Manager, Nude Lucy at Accent Group

Microsoft

She is analytical, data-driven and strategic in her approach, and by far one of the most engaged clients, always on the lookout for innovative solutions. I would highly recommend Nibha.

Anmol Khandelwal, Data & Insights, Microsoft

Questions, answered.

Are you an agency or a software company?

Both, separately. The agency work is where the product's opinions come from; the platform is a product you can buy on its own.

Where are you based?

Australia and India.

Talk to the people who built it