Every part of the ad, your call
Custom ads is the mode for when you already know what the ad should say. You choose the hook, the script, the visuals, the voice, the captions and the music, and get back a finished video ad built to that spec.
From a brief to a finished cut
Write the brief
The product, the offer, who the ad is for and the one thing it has to make them believe.
Shape the scenes
Set the hook, the middle and the close, and choose what is on screen in each part.
Pick the finish
Voice, caption style and music, so the ad sounds and reads like your brand rather than a template.
Render and review
Get the cut back, check it against the brief, and change what is not right before it goes live.
What you control
The hook
The first line and the first frame, written the way you want them, because that is where most ads are won or lost.
The script
Word for word if you have it, or a direction to work from if you do not.
The visuals
Your footage, your product images, or both, placed where they do the most work.
The voice
Pick the voice and the delivery, or run the ad on music and captions alone.
The captions
Readable on mute, inside the safe zone, in a style that matches the brand.
The formats
9:16, 4:5 and 1:1 for Reels, Stories and feed, from the same build.
Custom, Instant or Clone?
Use Custom ads when the message is decided and the details matter: a launch with exact wording, a regulated claim that has to be phrased one way, or a brand that will not accept a generic voice.
Use Instant ads when you have footage and want a good cut fast without making every decision yourself. Use Clone ads when a competitor or your own account already has an ad that is working and you want that structure around your product.
Most brands end up using all three. Custom ads for the hero message, Instant ads for volume, and Clone ads to test structures that are already proven in the market.
Questions, answered.
How is Custom different from Instant ads?
Instant ads makes the creative decisions for you from a short description. Custom ads hands you every decision: hook, script, scenes, voice, captions and music.
Do I need footage?
No. You can build from footage, from product images, or from both. Anything you have the rights to use is fair game.
Which platforms is it made for?
Meta and TikTok placements: Reels, Stories and in-feed, in 9:16, 4:5 and 1:1.