Product

Seven ways to make an ad that sells

Every ad type starts from something different: your footage, a product photo, an ad that already works, or nothing but a brief. Pick the one that matches what you have.

Which one should you start with?

You have footage

Start with Instant ads if you want a good cut quickly, or Custom ads if you want to decide every line and scene yourself. Both work from the clips you already have, so nothing needs to be shot.

You have a product photo and nothing else

Real user ads turns one photo into a UGC-style ad with a person talking about the product. Product focus keeps the product itself at the centre, for brands whose product does the selling.

You have seen an ad that works

Clone ads takes the structure of a proven ad, the hook, the pacing and where the offer lands, and rebuilds it around your product. It is the fastest way to test a format the market has already approved.

You want a face on screen

AI avatar gives you an influencer-style presenter without booking or briefing a creator, with the script and voice under your control.

You are testing a new idea

Make a single generation first. If it beats your current best ad, use batch variations to build versions that change one thing at a time, so the test tells you which part is doing the work.

Pick an ad type and make your first ad