Case studies

What changed in the account

These are results we have permission to share, in the brand's own currency, with what was measured and what wasn't. One page is clearly marked as our co-founder's track record before The Digital Creators, not a client result.

Client results

Pet accessories brandPet · Australia

Cost per sale

AU$60AU$30
−50%

Facebook + TikTok

Pet brandPet · Australia

Cost per purchase

AU$145AU$66
−55%

Purchases went from 45 to 86

How to read these numbers

Cost per sale and cost per purchase both mean the same thing here: the ad spend divided by the number of orders the ads brought in. Lower is better. It is often called CPA, short for cost per acquisition.

Each number compares a period before with a period after. Ads don't work alone. Offers, stock, the season and the website all move results too, so we report what changed and say what was included. Where a figure covers revenue across all channels rather than ads alone, the case study says so.

We only publish what the brand has approved. That is why some stories are short. We would rather show two real results with clear limits than ten that can't be checked.

Other brands we've made ads for

We have also made ads for Nude Lucy (fashion, part of Accent Group), Rainkoat (kids' rainwear) and LocalAgentFinder (a property app). We don't publish numbers for these. Our reviews page has what clients have said about working with us.

Questions, answered.

Were these results from the app or from your team?

The pet accessories brand's ads were made by us and ran on Facebook and TikTok. Each case study says what we can share about how the work was done.

Can you promise results like these?

No one honestly can. Results depend on your product, your offer and your budget. What we can do is show you the method and the ads that worked.

Why is the activewear retailer listed separately?

Because it isn't a TDC client result. It shows what our co-founder led in-house before the company existed.

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