Cost per sale
Facebook + TikTok
These are results we have permission to share, in the brand's own currency, with what was measured and what wasn't. One page is clearly marked as our co-founder's track record before The Digital Creators, not a client result.
Cost per sale
Facebook + TikTok
Cost per purchase
Purchases went from 45 to 86
Cost per sale halved, and monthly revenue doubled over 12 months.
Cost per purchase fell by more than half while purchases nearly doubled.
Not a TDC client result. What our co-founder led before The Digital Creators, and why we show it.
Cost per sale and cost per purchase both mean the same thing here: the ad spend divided by the number of orders the ads brought in. Lower is better. It is often called CPA, short for cost per acquisition.
Each number compares a period before with a period after. Ads don't work alone. Offers, stock, the season and the website all move results too, so we report what changed and say what was included. Where a figure covers revenue across all channels rather than ads alone, the case study says so.
We only publish what the brand has approved. That is why some stories are short. We would rather show two real results with clear limits than ten that can't be checked.
We have also made ads for Nude Lucy (fashion, part of Accent Group), Rainkoat (kids' rainwear) and LocalAgentFinder (a property app). We don't publish numbers for these. Our reviews page has what clients have said about working with us.
The pet accessories brand's ads were made by us and ran on Facebook and TikTok. Each case study says what we can share about how the work was done.
No one honestly can. Results depend on your product, your offer and your budget. What we can do is show you the method and the ads that worked.
Because it isn't a TDC client result. It shows what our co-founder led in-house before the company existed.