What our co-founder led before The Digital Creators
This is not a TDC client result. Before The Digital Creators existed, our co-founder Nibha Gupta led performance marketing at an Australian activewear retailer while its monthly revenue grew from $1M to $2.1M, with ad spend at about 6% of revenue.
Founder's track record, not a TDC client result
Why this page is labelled the way it is
The retailer was never a client of The Digital Creators. The work happened before the company was founded. We show it because it is relevant experience, and we label it on every line so nobody mistakes it for something we did as an agency or with our app.
Nibha is our co-founder and performance marketing lead. She has 8 years in retail and eCommerce, including 5 years at Accent Group. Her role at the retailer was leading performance marketing while the business grew.
What the two numbers say
Monthly revenue going from $1M to $2.1M means the business more than doubled its monthly sales. Plenty of brands grow by spending far more on ads. The second number is the more telling one: ad spend stayed at about 6% of revenue.
That ratio, ad spend divided by revenue, is how many finance teams judge marketing. Holding it steady while revenue doubles means each dollar of advertising kept pulling its weight as the budget grew. It is the opposite of buying growth at any price.
How it shapes what we do now
The lesson we carried into The Digital Creators is that creative carries most of the load. Budgets and targeting matter, but when costs rise it is usually because the ads have gone stale. That is why our process starts by reading what already sells, then makes every angle, then cuts the losers and puts budget behind the winner.
We are performance marketers who use AI. The AI does the heavy lifting on production. People make the calls on what to test and what to keep.
For results we delivered as The Digital Creators, see the pet accessories brand and pet brand case studies.
Questions, answered.
Is the activewear retailer a client of The Digital Creators?
No. This is the co-founder's track record from before TDC, not a TDC client result.
Who else is on the team?
Ankit Goyal, our founder, has 14+ years leading multi-brand portfolios across eCommerce, fintech and real estate. The about page has more.