Pet accessories brandPet · Australia
Cost per sale
Facebook + TikTok ads
Case study · Pet · Australia
Half the cost per sale, twice the monthly revenue
This Australian pet accessories brand came to us for new ads. We made its Facebook and TikTok ads. Cost per sale fell from AU$60 to AU$30, and monthly revenue grew from AU$50K to AU$100K over 12 months.
The results
Pet accessories brandPet · Australia
Monthly revenue
Revenue across all channels
The brand
The brand sells custom harnesses, collars and other gear for dogs to Australian owners. It advertises on Facebook and TikTok, and like most direct-to-consumer brands it needs a steady supply of new ads, because the same people see the same ads again and again until they stop working.
What we made
We made the ads across many formats rather than polishing one. You can see several of them running in the Meta Ad Library on our examples page. They include:
- UGC-style videos, with a creator talking to camera beside his dog
- customer-review style ads
- a meme skit where the owner tries the product on
- offer ads that pair the deal with a quick product demo
- CGI explainers that show what the product does
- point-of-view and split-screen formats
The idea is simple. Different dog owners buy for different reasons: comfort, health, value, a laugh. Each format speaks to a different reason, and the ad platforms can only find the right people if they have ads that make each case.
What the numbers mean
Cost per sale is ad spend divided by the number of sales the ads brought in. It went from AU$60 to AU$30. Put simply, each dollar of ad spend brought in about twice as many orders.
The revenue figure needs a careful reading. Monthly revenue went from AU$50K to AU$100K over 12 months, and that is revenue across all channels, not just sales from ads. New ads were part of that growth, alongside everything else the brand did in the year. We report it as the brand's total, because that's what it is.
What other brands can take from it
- Make many angles, not one perfect ad. Volume across formats gives the platform options.
- Start from footage and photos you already own before planning a new shoot.
- Judge ads on cost per sale, not on likes or views.
- Keep new ads coming before the current winners wear out.
Questions, answered.
Which platforms did the ads run on?
Facebook and TikTok.
Is the revenue growth all from ads?
No. The AU$50K to AU$100K figure is monthly revenue across all channels over 12 months. The cost-per-sale figure is the ads-specific result.
Can I see the ads?
Yes. Several are on our examples page, with links to the Meta Ad Library.