Every dollar with a job to do
Budget optimisation is usually sold as software that moves money around overnight. Most of the gain comes earlier than that: knowing how much you can afford to spend, where it should go, and when to stop. We work that out with you, then manage it every week.
Start with what you can afford
The right ad budget starts from your margin, not from the platform. If a sale costs more in ads than the product earns after costs, the first order loses money. That may still be fine if customers come back, but you need to know that before you scale.
So we begin with three numbers: gross margin, average order value, and how often customers buy again. From those, we set a break-even cost per new customer and a target with room to spare. Every campaign and channel then gets a budget that fits inside it.
Our co-founder's track record shows the idea in practice: as an Australian activewear retailer's monthly revenue grew from $1M to $2.1M, ad spend sat at about 6% of revenue. That is the founder's track record, not a TDC client result.
What we manage week to week
Channel split
How much goes to Meta, TikTok, Google and Microsoft, reviewed against blended results each week.
Campaign budgets
Campaign or ad set budgets set so each one can exit learning without wasting spend.
Bid strategies
Highest volume, cost caps, bid caps or target ROAS, picked per campaign using each platform's own options.
Scaling rules
Winners scaled in steady steps so the algorithm does not reset; losers paused early.
Seasonal plans
Spend raised ahead of big sale periods and eased back after, so you are not learning during the peak.
Creative supply
Budget only scales as far as creative allows, so we plan new ads alongside every increase.
Budget software or a person?
| Budget automation tools | Our managed service | |
|---|---|---|
| Moves money between ad sets | Automatically, by rules or AI | By a person each week, using platform tools |
| Sets the overall budget | Usually you set it | We set it with you from your margin |
| Knows about stock, launches and cash flow | Only if you tell it | Discussed in every review |
| Makes new ads when results drop | Some tools generate ads; most do not | Yes, made from your footage |
| Best for | Large accounts with an in-house team | Brands that want the thinking done too |
Automation tools are the better pick if you have a media buyer in-house and want rules running overnight.
Questions, answered.
Do you use automated rules?
Sometimes, using the platforms' own automated rules, for simple safety checks like pausing an ad that spends with no sales. The decisions that matter are made by a person.
How fast can you scale a winning campaign?
It depends on the platform and the size of the account. We prefer steady steps over big jumps, so results hold.
What is your fee?
Priced on a call after a free ad audit.