A growth plan built for your store, not a template
Generic playbooks say spend more on what works. Real growth plans start with your numbers: what a customer is worth, what you can pay to win one, and which channels and ads will get you there. We write that plan with you and then help run it.
How we build the plan
Numbers first
Margin, order value, repeat rate and cash position. These set how fast you can grow and what each new customer can cost.
Where you stand
A read of your live ads, tracking and store data, plus what competitors keep running the longest in public ad libraries.
Channels and budget
Which channels to use now and which later, with a starting budget and target for each.
Creative plan
The angles to test first, made from footage you already own, and how often to refresh them.
Weekly rhythm
What we check, what we change and how we report, so the plan does not sit in a drawer.
What usually moves growth for small and mid-size stores
In our experience, the big gains rarely come from a clever setting. They come from a few plain things done consistently.
- Enough new creative, every month, so the best channel never runs dry.
- Tracking that reports most real sales, so the platforms learn from the right buyers.
- A budget set from margin, with a clear point at which spend stops.
- Sale periods planned weeks ahead rather than days.
- Someone who reads the results every week and acts on them.
An Australian pet accessories brand we work with is a good example of the first point. With ads made by us on Facebook and TikTok, cost per sale fell from AU$60 to AU$30, and monthly revenue across all channels doubled from AU$50K to AU$100K in 12 months.
Who this is for
DTC brands
Online stores selling their own products on Shopify or WooCommerce.
Founders running ads themselves
You know the product. You want a plan and a second pair of experienced eyes.
Agencies
Agencies that want a strategy or creative partner behind the scenes.
Questions, answered.
Can we buy the plan and run it ourselves?
Yes. Some brands want the strategy and the creative, then run the accounts in-house. We are happy with that.
Who writes the plan?
Our founders: Ankit Goyal, with 14+ years leading multi-brand portfolios, and Nibha Gupta, with 8 years in retail and eCommerce performance marketing.
How much does it cost?
Priced on a call after a free ad audit, depending on how much you want us to do.