Bing Shopping and Search, without the copy-paste neglect
Microsoft Advertising is often a quiet earner for online stores. It is also the account most brands import once from Google and never touch again. We set it up properly and give it its own attention.
Why bother with Microsoft Ads
Microsoft's network covers Bing, plus search on many Windows devices and partner sites. The audience skews toward desktop users and people shopping from work computers. For some categories that is a valuable crowd, and there are fewer advertisers bidding for it.
The catch is that small channels need care in proportion. An import from Google brings over budgets, bids and negatives that made sense on Google but not here. Tracking breaks quietly when the UET tag is missing or the purchase goal was never set. Nobody notices because the spend is small, so the waste is small too, until you add it up over a year.
How we set it up
Import with care
We bring over your Google campaigns, then fix the settings that do not translate: budgets, bid targets, locations and audience exclusions.
Connect the catalogue
Your product feed goes into Microsoft Merchant Center so Shopping and Performance Max campaigns can run on Bing.
Check the tracking
We confirm the UET tag fires on purchase with the right value, so automated bidding has something real to learn from.
Tune separately
Search terms, device bids and budgets get their own review, rather than mirroring Google week by week.
Questions, answered.
Is Microsoft Ads worth it for a small store?
Sometimes. It depends on your category and how much of your Google revenue comes from desktop searches. The free ad audit includes a quick read on whether it is worth testing.
Does your app connect to Microsoft Advertising?
Yes, Microsoft Advertising is one of the integrations in the app. The managed service itself runs inside your Microsoft Advertising account.
Can you only do Microsoft Ads?
We can, but it usually makes most sense as part of a wider plan with Google, Meta or TikTok.