Video ads made for each platform
Meta and TikTok reward different things. The same product can need a different hook, a different pace and a different crop on each one. These pages explain what changes from one platform to the next, and how we build for both.
Pick a channel
Meta video ads
Facebook and Instagram, across Reels, Stories and feed. Which ad types work there, how sizes differ by placement, and how to read results.
TikTok video ads
Creator-style ads that sit naturally in the For You feed. Hooks, captions, sound and the formats that suit TikTok best.
Meta ads creative specs
The size, length and file table for Facebook and Instagram placements, with notes on which limits actually change results.
TikTok ads creative specs
TikTok's own numbers for in-feed video, checked against its help centre, plus what to do about safe zones and captions.
Which size goes where
| Placement | Shape we deliver | Why |
|---|---|---|
| Instagram Reels | 9:16 | Full-screen vertical. Anything smaller leaves empty space around the ad. |
| Instagram and Facebook Stories | 9:16 | Also full-screen, with app buttons over the top and bottom of the frame. |
| Facebook feed | 4:5 | Takes more of the screen than square while still sitting in a scrolling feed. |
| TikTok in-feed | 9:16 | TikTok recommends vertical video for in-feed ads. |
| Square slots and older placements | 1:1 | A safe fallback where vertical gets cropped. |
Every ad we make is cut in 9:16, 4:5 and 1:1. Placement recommendations come from Meta's and TikTok's own ad guides; the spec pages show the checked dates.
Why one cut rarely fits every platform
On Meta, people move between a feed of friends, Reels and Stories. Your ad has to work in a few different frames, and often in the same week. A clear product shot and a strong first line usually carry it.
TikTok is a single full-screen feed where almost everything is made by creators. Polished brand footage can stand out for the wrong reason. Ads that look like a person talking about something they own tend to fit better.
So the work is not only resizing. It is choosing the hook, the pace and the presenter that suit each feed. We read your live Meta and TikTok ads, plus your competitors' longest-running ads in the Meta Ad Library and TikTok Creative Center, before we make anything.
What we cover today
Our focus is Meta and TikTok. The app also connects to Google Ads, YouTube and Microsoft Advertising, and every ad exports in the three standard shapes, so you can reuse finished files elsewhere. We do not launch or manage campaigns on any platform.
Questions, answered.
Do you make different ads for Meta and TikTok?
Usually, yes. Some ideas work on both, but the hook, pace and presenter often change. So each platform should get its own versions.
Do you run my campaigns?
No. We make the ads and you, or your agency, launch them. Performance analytics reads results only and never changes a campaign.
What sizes do I get?
Every ad comes in 9:16, 4:5 and 1:1.