Pet accessories brandAustralian pet accessories brand
Cost per sale
Facebook and TikTok ads made by us. Monthly revenue across all channels went from AU$50K to AU$100K in 12 months.
Managed Meta ads
Facebook and Instagram ads, managed and made
On Meta today, the algorithm finds the buyers. What it cannot do is invent the ads it needs to find them with. We run your Meta account and keep it fed with new creative, so the platform has something worth spending on.
Why Meta accounts stall
Meta has moved most targeting into the machine. Advantage+ shopping campaigns and broad audiences now do a lot of the work that interest stacks used to do. That is good news, but it shifts the job.
The levers left in your hands are fewer and bigger: a clean account structure, the right conversion event, sensible budgets, honest tracking, and creative. Creative is the one most brands run short of. When the same three ads run for months, frequency climbs, cost per purchase creeps up, and the account looks broken when it is really just bored.
What we handle in your Meta account
Structure
Fewer, larger campaigns so each one exits learning and gets enough signal. Advantage+ where it fits, manual campaigns where you need control.
Conversion setup
Pixel and Conversions API events checked in Events Manager, with the right event chosen for each campaign's goal.
Audiences
Broad prospecting, customer lists, website and engagement retargeting, and exclusions so you stop paying to reach existing buyers.
Budgets and bids
Campaign or ad set budgets, cost caps or highest volume, chosen per campaign and reviewed weekly.
Creative testing
New concepts tested against your current best ad, with losers cut fast and winners given budget.
Fresh ads every month
Made by our team from the footage you already own: offer, UGC-style, demo, meme and testimonial angles in 9:16, 4:5 and 1:1.
A typical month
1
Week one: read
We pull your results by ad, hook and format, and check what your competitors have kept running the longest in the Meta Ad Library.
2
Week two: make
We build a new batch of ads from those findings, using your photos and videos.
3
Weeks three and four: test and scale
New ads go live against the current winner. We move budget toward what works and report what we learned.
Results from ads we made
Pet brandAustralian pet brand
Cost per purchase
Purchases went from 45 to 86.
Questions, answered.
Do you use Advantage+ shopping campaigns?
Often, yes, for prospecting on established stores. We keep some manual campaigns where you need control over audiences or placements, such as retargeting or a product launch.
Can you just make the ads and leave the account to us?
Yes. Make them yourself in the app, or have our team make them for you.
Will you change things without telling us?
No. Changes are logged and explained in the weekly report, and anything big, like a new campaign or a budget shift, is agreed first.